CRO & experimentation that turns more of your traffic into revenue
I help e-commerce brands turn more of their existing traffic into revenue — with research, reliable tracking and experiments you can trust.
What I fix
Traffic that doesn't convert
You're getting visitors — they're just not buying, signing up, or coming back.
Tests you can't trust
Experiments that "win" on a dashboard but don't hold up, because the setup, sample size, or significance wasn't right.
Tracking nobody believes
When GA4 and your gut disagree, decisions stall. Clean, trusted data fixes that.
Measure → Understand → Prioritise → Test → Scale
- MeasureGet the tracking and data right first, so every decision after this stands on solid ground.
- UnderstandQualitative and quantitative research to find out why, not just what.
- PrioritiseRank opportunities by expected impact and effort, so effort goes where it pays off.
- TestRun A/B and multivariate tests properly, with the statistics done right.
- ScaleRoll out what works, document what didn't, and keep compounding.
How I can help
CRO Audit
Research, UX review, analytics check and a prioritised roadmap.
Learn more →Experimentation Programme
Ongoing A/B testing, run properly.
Learn more →Analytics & Tracking Check
GA4, GTM and Consent Mode review and fixes.
Learn more →Experimentation Consultancy
Part-time CRO leadership, experimentation strategy, or team training.
Learn more →Questions
Do I have enough traffic for A/B testing?
Honestly — maybe not yet, and that's fine. If your traffic is too low to reach significance in a reasonable time, I'll tell you that directly and recommend research-driven fixes instead of tests that would just waste time.
How fast will I see results?
An audit and roadmap usually take 2–3 weeks. Your first test results depend on your traffic — I'll give you a realistic timeline before we start, not a generic promise.
Do you work with Shopify?
Yes — also WooCommerce, Magento, and custom-built stores.
Do you implement or only advise?
Both. Some teams want me to run tests directly; others just want direction. We'll figure out what fits.
How does pricing work?
The CRO Audit is a fixed price. The Experimentation Programme is monthly. See the Services page for current rates.
Do you guarantee results?
No — nobody honestly can. What I guarantee is a process you can trust: clean tracking, proper statistics, and a clear answer on why something worked or didn't.