Free tool

Free CRO audit

Enter your URL for an instant scan: real performance data plus a heuristic review organised around the LIFT Model — the same framework used across the CRO industry to structure conversion findings.

What this checks

  • Performance: real Google PageSpeed data (Core Web Vitals) — mobile and desktop.
  • Value Proposition: is it obvious why someone should act?
  • Clarity: heading structure, image alt text, accessibility score, mobile readiness.
  • Relevance: does the page's title and description match what a visitor would expect?
  • Urgency: is there any reason to act now rather than later?
  • Anxiety: trust signals, social proof, and authority signals that reduce hesitation.
  • Distraction: anything pulling attention away from the main goal.

This is an automated heuristic scan, not a full manual audit — a good starting point, not the final word. Want someone to actually dig into the "why" behind these findings? Book a free call.

Want help running tests that give clear answers?

In a free 30 minute call we look at your site and traffic together, and I tell you what I'd test first.

Book a free discovery call
Book a free discovery call